Marketing strategies of airtel

Airtel invests heavily in the training and development of the skills of its employees. Airtel also focuses on developing a healthy work culture and efficient functioning of its cross functional teams.

Inthe rules of the game changed. Recharge offersroaming packs, blackberry packs, Family share pack, Handset pack etc. The report includes end-user survey results that explore current customer attitudes as well as how it corresponds to there past buying behavior.

Bharti provides a range of telecom services, which include cellular, basic internet. Airtel focuses on delivering optimal services without loss of quality through their commitment towards its customers. With the explosion in subscriber volume during Phase 2the rollout spread to metropolitan cities, major Marketing strategies of airtel and relatively dynamic small cities bringing down call charges to Rs.

Only, mobile telephony is now extending to even low-income mass categories.

Airtel products like sim card cover and recharge vouchers are beautifully designed to appeal to the customer. Currently Airtel has its global presence operating in 20 countries covering Asia and Africa.

H as coped well with regulatory changes. The customer care centres, too, are metamorphosing into "relationship centres", one-stop shops where subscribers can not only pay their bills and have their queries answered, they can shop for new phones, surf the net and enjoy a cup of coffee.


The desire to be different is pretty common in advertising. There is also a peep into the billing aspect, which indicates that Indian Marketing strategies of airtel are paying much more than they need to. Every second Airtel user had this ring tone and enthusiastic guys even used it in their cars as they reversed.

Under this project, Airtel will spend 60 thousand crores over a period of next three years to expand its network and make its services available across India. P rice competition from B. Promotions, whose need is increasingly being felt by the surging services sector, will click if they realize marketing objectives and reinforce brand values.

T his could call for acquisition globally. So depending upon the Market behavior for Handsets the buying behavior for Service Provider will also be bit slow in the year Airtel uses retail stores, convenient stores, roadside stalls etc to make its service available to customers.

Well, i have also got a report on the Bharti Airtel and would like to share it with you. M arket maturity in basic telephony segment. Airtel is known for its innovative business process of outsourcing all non-core operations like network planning and IT services to third parties and focusing only on its core operation of finance ,sales and marketing.

The greatest challenge is to just add the features different customers want without adding unneeded cost or complexity from unneeded or unwanted features from the service provider.

Airtel retail outlet and relationship centres serves as a service point to its customers. Airtel also offers a dedicated 24 customer support service team which can be reached online or through telephone to report any issue or solve customer queries.

Airtel was on a power trip: The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Latest projects of Airtel: The way to the future, though, seems to be through product innovations such as easy charge recharging prepaid connection through SMShello tunes, the Blackberry option, stock tickers and M-cheques mobile credit cards.

Airtel follows a competitive pricing strategy because of the huge competition in telecom segment in India from competitors like Reliance Jio, Vodafone etc.

So please download and check it. This has happened as the mobile phone has advanced dramatically in the past several years. Airtel faces tough competition in terms of price war with other telecom companies like Reliance Jio and the customer loyalty for any telecom company is nearly zero and entirely dependent on price of services, so Airtel offers its basic product like call, data, SMS and other value added services at a cheap rate Place: In Stat said the wireless market has reached USD billion in Brands stray when they try to be different for the sake of being different.

Airtel provides variety of Information and communication Technology services like data centre, network integration, tower infrastructure service to other business, government and carrier customers.

This is not a situation that cannot be salvaged, though. Latest projects of Airtel Bharti Airtel in partnership with radio mirchi has launched mirchi mobile. Posted in Services, Total Reads: Based on there vision statement their product Promotion strategy and Ad Campaign is based.

Hence the promotion strategy in the marketing mix of Airtel is extremely comprehensive i.Marketing Mix of Airtel analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion). Bharti Airtel marketing mix explains the business & marketing strategies of the brand.

It also consists of Service. The marketing strategy of Airtel shows how it is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. With the formation of Indus tower & partnering with Idea & Vodafone for Indian Operations, Airtel has extended its infrastructure in the extreme parts.

AirTel Marketing Strategy Business Process Management Setting marketing objectives, confirm target markets, use marketing strategies to develop a marketing plan for Langkawi is the focal point of this article.

Introduction Langkawi, “The Island of Legend” is located kilometers northwest of Peninsular Malaysia, the border of Malaysia. The marketing mix of Airtel discusses the 4P's of Airtel which is amongst the top telecom companies in India and is known to have a strong marketing mobile services comprise of fixed wireless services and mobile services which use GSM network technology across major telecommunication circles in the country.

Airtel Marketing Mix

The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one/5(10).

Marketing Strategies Marketing strategy is the plan of an organization to market its product. A good marketing strategy enables the organization to get the best marketing results and help it sustain its marketing advantage by using limited amount of resource.

Marketing strategies of airtel
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