One of the challenging problems faced by the management during those early robust years was how to even out demand throughout the year. To monitor customer satisfaction, the company conducted a regular survey among customers making prior ticket purchases.
Here is a video of how it might feel like riding it: School groups will actually enter the park through a dedicated entrance just for the group. The survey had items on the quality of service of employees, food and beverages, mascots, rides and attractions, courtesy and friendliness of the staff, and overall customer satisfaction.
Another option would be, adding the same ride since it is mentioned in this case study that during peak seasons, it usually took about minutes for the visitor to wait for a major ride.
It also got accredited with the International Theme Park Inc. Enchanted Kingdom was fully committed in providing their customers excellence in the standard and quality of service and facilities.
This was often a turn off for many first-time visitors. Enchanted is also a choice venue for corporate gatherings, birthdays, weddings, debuts and other events. View Point The point of view of the Top Management is assumed.
Well, Randy is to blame here! Marketing strategy was formulated and implemented during lean months to address the issue, but another challenges rose during those months.
Problem Identification Due to the precarious economic conditions prevailing in late onwards, the company deferred its expansion plans. However, during lean months, the park had to continue incurring fixed overhead costs to serve a very thin crowd.
And last, unclear mission and vision statement. Sixth is the Spaceport zone inspired by sci-fi films and NASA space program that have 11 story high space shuttle can take you upside down turn six times.
This was often big turn off for many first time visitors. Fifth is the Brooklyn place is the a theater and shopping zone designed yearHere you can enjoy the following attraction the Broadway and brooklyn shows, Funhouse Express, parade at the cobblestone street and last the simulator ride.
Naku, kasalanan talaga ito ng ex ni Randy eh! In this case, the top management considered the Market Situation: Another thing also was the insufficiency of their major attractions and rides.
Recommended Solutions Enchanted Kingdom can eliminate seasonal demands and boost its guest attendance and profitability through: Thus, good customers feed back allow EK to have more customers. Addition of some fun sites, food establishments, and events.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. I was in awe of how magical Enchanted Kingdom was when I roamed around. Third option would be still related to marketing and advertising.
I know—how mature, right? EK could also do this. Bakit kasi pumunta sila dito dati! It has variety of six giant inflatable swimming pool with slides games and ride that families can enjoy in a safe hygienic water environment. And the last recommendation would be for Enchanted Kingdom to pursue their expansion plans, they should also expand outside Manila like here in Cebu and maybe Davao.
It also has a variety of musical shows throughout the season using various in-house and TV network partner talents. Have you been to Enchanted Kingdom? On the other hand, there will be additional costs and the ROI might not happen in the same year since the peak months only lasts for months.The Magic Stays Here Enchanted Kingdom Case Overview Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions.
An “imported” theme park image was the primary marketing point in. Enchanted Kingdom is a theme park in the Philippines. It is located in Santa Rosa City, Laguna, about 29 kilometers from manila.
It is has a land area of 17 Hectares (14 Acres). Management Introduction to Marketing Management Case on Services Marketing ENCHANTED KINGDOM: THE MAGIC IS HERE Enchanted Kingdom (EK) is the pioneer theme park in the country boasting seven fantastic theme zones, and imported rides and attractions.
Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of a theme park. Enchanted Kingdom The Magic Is Here Case Study Case Study Henry Sy and John Gokongwei (case study 3) Leader: Sheila Cerezo Assistant: Cyrel Jing Abaga Members: Monica Cabatin Stephen John Ramirez Belita Garcia Diana Rose Manangan Ma.
Advertorial. Just recently, Enchanted Kingdom unveiled its newest ride: the Disk-O-Magic! According to the Enchanted Kingdom website, “It is a one-of-a-kind spinning and rocking new family fun ride, the Disk-O-Magic.
Executive Summary of the Case Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of the theme park.Download